Innovation

Thinking Innovation in Business: Every Entrepreneur’s Responsibility

Written by SPI Group

Innovation is a word that has always got the ears of ambitious entrepreneurs perked up, but somehow it has always been shoved away as something that has something to do with the technology people broadly speaking. The business world that we have known it as has dramatically changed with the technology and innovation shaping everything business. Given this scenario it is very important that entrepreneurs who want to lead their company towards a successful future in a technologically buzzing business landscape must look at innovation as something that they need to get involved into completely and get their hands dirty.

There are many questions that arise when entrepreneurs attempt at getting involved into that part of business that seem to look good only with the experts in it. It is important that organisations understand that every entrepreneur and every employee now needs to understand innovation in an organisation. Maybe the more technical part can always be taken over by the technology team in the house, but it is imperative that everyone who makes up the corporation must look at innovation as an important part of the job role.

Here are the three reasons why you as an entrepreneur must include innovation as part of your job role.

1. If your company has scope of improvement you must have a team and a leader in your organisation that thinks the innovation way:

Every company has a scope for improvement. There is always a better way of doing and managing things. The very fact that people now look up at Alexa and Siri and think of better ways of giving out tasks to robots to make use of the human resources for more useful tasks is proof to it. Alexa and Siri has not only been implemented by the struggling companies but by the big guys of the business world. If the big guys who seem to have nothing to improvise on can innovate and look for things to better, it is natural that other businesses would also likely have some things to be improvised on.

Everything boils down to whether you want to do something or not.

Many entrepreneurs are cautious and are against making new changes. This is because when something is running smooth, why affect the flow. But the question is maybe there is scope to run things even smoother. Read – Alexa in workspaces. An aversion towards trying something innovative would naturally make a company lag far behind in the market with their peers working on improvising everything with the help of technology. Moreover, once something innovative works well in a company, others do not wait any longer to implement the same. So, it is very important that entrepreneurs take an active role in keeping his/her thoughts on innovation and not depend entirely on the in-house tech team.  One can also create an environment of innovation culture where ideas from employees and entrepreneurs alike are discussed to make sure that the company is in sync with the advancements in the market place.

2. Do you want you robot proof your business? If yes, you should think the innovation way:

It is old news that there is a threat to repetitive and mechanical work by robots. Robots are mostly threatening to take over the administrative and repetitive rule-based jobs. Robots have still not been able to tackle creative jobs that needs a lot of human intervention.  Being an entrepreneur it is important that you think of protecting your company from being completely robotised. Enhancing your creative problem solving way in the organisation will help you do so.

A company that has a unique way of solving creative problems can stay robot proof. How can one make his/her company robot proof? Well, by simply flexing their innovative muscles a little harder. If you are against innovation and want to stick to the old way of doing things, very soon, your organisation will run out of the need to hire humans. There will be companies on the other hand who would emphasise on staying ahead of the game while you stick to the old way of life. This will leave you far behind in the business game. Innovation is not only important for your company’s progress but it is also needed for your company’s future existence.

3. Do you want to push your comfort zone? If yes, you should go the innovation way:

Growth has always been found on the other side of the comfort zone. If you are an entrepreneur who want to run things the way that it had been without any change to routine then you are at a risk of being extinct.  The business world is changing every business minute and entrepreneurs who refuse to accept this will never be able to keep pace with the changes that are needed for surviving in the first place.

Given the scenario where maybe every company would have something like Alexa or Siri for their tasks it is important that you too go their way. If possible find something better. Anything that is outdated would be naturally termed as inconvenient to people who are used to enjoying the conveniences of the bots. Organisations that do not evolve would lose out on customers, business and naturally money. What is the point in existing as a business then?

Thinking about innovation and developing innovation as a company culture is something that is very important. It is no longer the domain of the technology department only but everyone who makes a company. An entrepreneur has all the more responsibility to think the innovation way. The business world has experienced innovation and is completely in love with how it shapes it. There is no looking back now.  Innovative businesses and people are recognised and looked up to in this technology crazy world. If you want your business to thrive in the future of business, it is important that you develop a culture that attracts innovation. Give your company the freshness of innovation and let it reach success.

About the author

SPI Group

An integrated platform created to serve entrepreneurs and service providers. SPI engages with over 100,000 Entrepreneurs & Senior decision makers through a unique combination of cutting edge business magazines, high profile B2B summits and conferences, strategic alliances with Govt, business associations and government bodies. SPI also leverages the power of digital marketing and social media.

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