Innovation

Consumer Concerns: A Threat to Robotics Revolution

Written by SPI Group

The possibility of a robot revolution has always been cherished and feared. While the business world seems to be enamoured by everything technological, there has also been those who had been cautious about contributing to bring forth this revolution. The enthusiasm is justified and so is the concern. The flying car that debuted last year namely the AeroMobil 3.0 has put even more scoop to the debate. Following this Airbus and Uber has expressed their interest in taking this dream further to reality. Airbus has pledged to develop an autonomous car and a system that would allow these flying cars to safely navigate through cities.  Uber has on the other hand announced its vision to have flying taxis in operation from the year 2020.

The buzz and discussion that started after the introduction of a flying car and corporates showing an interest to chase the dream to make it a reality revealed the fact that the materialisation of a flying car was possible many years back. It was the lack of trust and a concern with the new technology that has delayed the materialisation of the flying car. The result of the research by University of Michigan’s Survey of Public Opinion said that two thirds of the people surveyed said that they were concerned about flying cars. Another 80% said that flying cars should come equipped with parachutes.

The Robot Revolution as one can see is clearly been delayed by the concerns of humans. The Artificial Intelligence can make the world a better place with self-driving machines, quality-control robots, etc., but people do not exactly believe that AI means only good. The world is aware of the various technological developments that has been misused against humanity.  This experience is what makes humans of today unsure about welcoming the AI Revolution. The words by Vladimir Putin on Artificial Intelligence, though inspiring also throws light on the not so comfortable aspect of it. He said, “Artificial intelligence is the future, not only for Russia but for all humankind. Whoever becomes the leader in this sphere will become the ruler of the world.”

It is old news that the countries like Russia, China and United States are all trying to empower themselves with the AI weapons and national security systems that would allow them to become a superpower that is armed with the possibilities of Artificial Intelligence.

Tom Simonite of WIRED explained that “The AI race among the world’s three largest military powers differs from earlier competitions like those to deploy nuclear weapons or stealth technology because much artificial intelligence technology can be used for both commercial and military applications.”

The latest Cambridge Analytica Breach and others that time and again make news do not let the debate to reach a final point. This brings in a lot of problems for those entrepreneurs who are trying to usher in the robotics revolution. They face the complaints from clients of not being tech-savvy enough if they take a step back. They face the wrath of the same clients who question them about the possible security breaches that a new technology in business might bring about. Are you one of those entrepreneurs who want to contribute through your business in the robotic revolution but stay undecided because of the undecided relation that your consumers have with technology in business? Here is how you can go with your business:

  1. Make Robots Affordable:

Yes, you have heard it right. The access to the new technology and robots is only limited to a few because of the huge price tags that it comes with. This results in people being only able to discuss about what the new robot would bring in and not experience the real thing. This makes it impossible for companies to drive sense into the speculative discussions of consumers. Well, how do you trust something that you do not have access to?

For the robotics revolution to take shape, it is important that you as an entrepreneur make it possible for mainstream consumers to experience the technology.

  1. Make Misconceptions Part of an Open Discussion:

Misconceptions start small but the moment that it is allowed to stay it becomes a part of the consumer mind that they find it difficult to replace. Make sure that you do not allow misconceptions to stay long. The moment that you hear of it make sure that it is sorted.

Create legislation that treats AI as partner and not as something that people need to be cautious of. Discussing the misconceptions openly while talking about the responsibilities that robots would be given, how those would affect unions, labour organisations and human rights can go a long way to make AI seem friendly to humans.

  1. Make Security a Priority:

Privacy and security – these two elements have been very important to consumers. The technological revolution has always threatened these two elements. This fact does not make AI seem trustworthy to humans. Entrepreneurs must make sure that the technology that they bring in has no security or privacy problems. They should also think about investing in security technology that would protect AI Technology.

The doubts that humans have on the robots revolution is not without reason. There has been many instances when technology has been misused. It is natural that people would look at technology with a little awe and a lot of questions. This is natural. But staying in the crossroads without making any decision will not lead you anywhere. The business world requires that entrepreneurs move with the technology that is shaping this dimension. Entrepreneurs must understand that being cautious about a technology that has the potential and intelligence of humans is natural. They must move ahead by addressing these concerns. Consumers who feel that they are heard and understood would never want to cloud your vision of a brighter future if you show them the potential. Power your business with technology and win your consumers with trust. This will lead us to a balanced robotic revolution era.

About the author

SPI Group

An integrated platform created to serve entrepreneurs and service providers. SPI engages with over 100,000 Entrepreneurs & Senior decision makers through a unique combination of cutting edge business magazines, high profile B2B summits and conferences, strategic alliances with Govt, business associations and government bodies. SPI also leverages the power of digital marketing and social media.

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